adMarketplace, the auction-based market for buyers and sellers of graphical online advertising has announced the launch of a new Affiliate Program for Web publishers. The Affiliate Program which adMarketplace notes as the first of its kind that will allow publishers the chance to earn revenue on every site in the adMarketplace Network.

Jim Waltz, pres. and CEO stated, “We have lots of competitors out there and this differentiates us from the pack. We want to bring additional value to publishers and we really wanted to let advertisers expand their ability to target ads. With working with publishers and encouraging them to bring as much content as they can, we have a better chance of using that niche content for our advertisers as well.”

Through the program, publishers add a link on their site that leads prospective advertisers to a co-branded registration page introducing the network. Referring publishers then receive a portion of total revenue across adMarketplace's entire network for advertisers that sign up through this program.

"The adMarketplace Affiliate Program handles all the back-end work for publishers who aren't able to directly sell their ad space, and allows publishers to leverage the inventory across the Network as a whole," stated Waltz. "The Program is neither a one-time bounty nor limited to the publisher's own inventory - it's a chance for publishers to create a long-term annuity with advertisers they introduce to adMarketplace."

The adMarketplace Network is fully transparent for advertisers, displaying competitive bids, ads, and linking URLs. The cost-per-click ads are served on a rotational basis to unique users in sequence, from highest rank to lowest, giving top bidders the first shot at every user in their target audience across the Network. The Network easily integrates with all ad-serving platforms, with IAB-standard ad unit sizes requiring little or no configuration.