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Semantic Search Engine Aims to Displace Google Breaking down meaning of words, rather than spelling, may create effective search engine using conversational phrasing instead of keywords. Microsoft Adds Video to Messenger Offering Adding video to text as an attempt to one-up YouTube, other IM networks. Coremetrics to Offer Apps to Tune Online Marketing Analysis tools are designed to gather performance data on multi-site campaigns into a coherent report. CollegeHumor Set to Expand Web Publishing Portfolio Sophomoric humor, nudity and embarassing-photo site CollegeHumor is spinning off several sites to expand its online publishing empire. Google Expands Offline Document Capabilities Weeks after adding the ability for users to read word processing docs offline, it has added the ability to view spreadsheets and presentations while disconnected. Yahoo to Consolidate User Data for Social Sites Centralizing control will make it easier for customers to update information efficiently and share it across many social networking sites. Yahoo Gets Social, But Is It Too Late? Yahoo's CTO offers an aggressive plan for the future of social networking, but Microsoft is moving in fast. Pact to Smooth Next-Generation Smartphone Web Publishing Platform Carriers, phone companies get together in anticipation of next-generation phone and Web publishing platform for smart handheld devices. FTC Asked to Curb Behavioral Advertising Consumer groups ask Federal Trade Commission to create do not track list to help limit Internet companies' use of behavioral tracking and advertising techniques. Tool Allows High-Performing ASP Apps on Linux Tool allows developers to use ASP.NET AJAX scripts on Linux machines without additional hardware or emulation. Google or Amazon: Whose Web Services Are Best? Google's App Engine is getting all the attention, but Amazon Web Services are already available. One analyst compares the two, while at least one end user says neither company offers enough support. AOL announces self-serve ad control for small Web publishers PubAccess gives publishers control over which ads appear, access to CPM sales, views of ad traffic, and the salesforce of Advertising.com. China Allows Access to English-Language Wikipedia Sensitive topics like Tibet and Tiananmen Square still off limits to surfers behind censorware firewalls. Apple Locks Out QuickTime Exploits Apple shores up anti-hack features in media player that has been targeted recently. Record Labels Put Hurt on Digital Music Publisher Revenues Record labels are accepting digital business models, but pushing online distributors for fees and royalties beyond what many expected to pay. Tech Business Adds 91,000 Jobs Digital publishing is among the specialties benefitting from continuing growth in all but four states heavy with tech-centric employers. Google Fools Fools, Then Colonizes Mars Media and Web companies flooded the tubes with April Fool's humor, about flying penguins, chairless airline discounts, interplanetary ambitions. Avoiding the Pink Slips Taking on new projects, new technologies and adding skills are all good ways to ward off cutbacks due to a slow and uncertain economy. Microsoft Launches Interoperability Group Another interoperability forum is needed because, Microsoft says, one company can develop all the technology required by the market. Courts Demand to Know What You Twitter Documents in the TXTmob case make it clear that ephemeral social-networking content is just as liable to subpoena as any other content.